Three epiphanies walk into a bar again… but this one’s full of academics.

In this blog post, I’ll be building on ideas presented in last week’s post, so check that out first.

I’m working on developing a persona within the niche of digital photography on Instagram, and I’ve started to focus more closely on street photography as a sub-niche. You can follow my DA here.

Epiphany One – You get what you give

Users are more likely to interact valuably if I share anecdotal or personal stories/thoughts. The role of authenticity and vulnerability within any artistic medium is undeniable, in photography, it serves to create empathy and meaning, which ultimately gives your work value. 

While instagram is primarily a photo-sharing platform, the use of text on the app facilitates opportunities for added context, and thereby, value. 

‘Theory of mind’ suggests that we have the ability to read the thoughts and feelings of other people through social cues. Cues such as facial expressions, body language or use of language create a sense of empathy which, when represented through artistic mediums, fosters the intimacy that makes art so captivating. 

Ulimately, “empathy is one of the main reasons we are all interested in street photography” (Eric Kim, 2014) it enables viewers to see themselves within some part of your work. Capturing, replicating, curating and disseminating empathetically valuable content encourages viewers to reciprocate the authenticity that you show them. Essentially, you’re more likely to receive meaningful and personal feedback if you produce meaningful and personal content.

Epiphany Two – Users see the photo, not the photography

My followers are mostly unaware of my creative process because they only witness the finished photo. It’s difficult to build a persona as a photographer when you’re the one behind the camera, so I have to find other ways to create authenticity and personality.

Anniina Suominen argues that it is entirely possible to meaningfully represent the identity of a photographer, without the capturing of their physical body. 

Given this idea, we can understand that a photographer’s work encapsulates their persona through personal style, vision and vernacular. The shooting and editing choices made by photographers reflects their preferences, habits, subject choices and overall worldview. Your photos are an extension of you and your life.

On the other hand, the media effects model would suggest that there is a significant limit to the power that photographers have to infuse meaning in their art and convey it in the intended way to viewers.

Epiphany Three – A picture paints a thousand words, but there’s no accounting for taste

The vernacular around photography is extremely limited and subject to a gate-keeping effect. People don’t know how to talk about how an image makes them feel, or specify why they like or dislike it. Especially for those who might not know technical photography jargon, liking or disliking an image is often a silent experience. 

Again, a great way around this effect is through the use of captions. You can exemplify describing an image free from photography jargon, and thereby encourage others to do the same.

How I’ll apply this to my DA

Building a persona as a photographer involves reflecting your personality through several methods, including but not limited to a personal editing/shooting style, the use of captions, and possible self-portraits. I’ve created a mind map below which problematises a photography persona and how I can use my DA to create one.

Post Content Concept Map
Image: Photography Persona Mindmap